May 01, 2023





May 1, 2023 – Lions Guide, a trailblazing company committed to transforming everyday people into world-class leaders, is proud to announce its official certification as a Service-Disabled Veteran-Owned Small Business (SDVOSB) by the U.S. Small Business Administration (SBA).


This prestigious certification underscores the company's dedication to fostering leadership and enhancing performance, leveraging principles honed in both corporate and military environments to serve individuals, business owners, and executive leaders.


"Dedication, leadership, and discipline are not just military principles – they are the bedrock of successful businesses and leaders," stated Dale Walls, Founder of Lions Guide and United States Marine Veteran, with 20 years of corporate leadership experience as a founder-owner. "With this certification, we reinforce our commitment to empowering individuals to harness these principles and become exceptional leaders."


Lions Guide was co-founded by Jay Tiegs, an Army retiree, and Keith "Flip" Griffin, a Navy retiree. Both Jay and Flip have proudly served over 24+ years of active duty in the United States Military. Their deep-rooted military experiences now drive their mission to equip clients with the leadership skills and performance strategies necessary for success.


"Our military service has endowed us with a unique perspective on leadership," said Jay Tiegs. "We are now committed to helping individuals, business owners, and executives channel these insights into their personal and professional success."


Keith "Flip" Griffin, Director of Leadership Development added, "The SDVOSB certification is not just an achievement for Lions Guide, but a testament to our dedication to empowering everyday people to become world-class leaders. We're taking our military leadership skills and making them palatable and applicable to non-military entities thereby enabling them to apply those lessons to their everyday missions."


With the SDVOSB certification, Lions Guide is uniquely positioned to broaden its impact and reach, leveraging the team's combined corporate and military leadership expertise to transform individuals and businesses.


About Lions Guide

Lions Guide is a pioneering company committed to empowering everyday people to become world-class leaders. Founded by veterans and corporate leaders, Lions Guide blends decades of active military service and corporate leadership to equip individuals, business owners, and executives with the tools and strategies they need to excel.


For more information, please visit




Press Contact:

Dale Walls, Jr.

Founder, Lions Guide

[email protected]

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